Uno sguardo al market share degli smartphone negli USA

comScore, nota società di analisi di mercato, ha pubblicato ieri i risultati dell’ultimo report per quanto riguarda le quote di mercato degli smartphone negli Stati Uniti, monitorando un periodo di tre mesi, da marzo a  giugno.

In questa finestra temporale l’indagine ha rilevato che 234 milioni di americani dai 13 anni in su, possiedono un dispositivo mobile, e Samsung è risultato il produttore con la maggior quota di mercato detenendo il 25.6%, seguito da LG (non l’avrei mai detto 😀 ) con il 18.8% di share. Apple detiene il 15.4%  mentre Motorola e HTC hanno rispettivamente l’11.7% e il 6.4 % di share di mercato.

Dal report si evince anche che 110 milioni dei 234 milioni di dispositivi mobili usati in USA sono smartphone.

Gli smartphone con sistema operativo Android, tengono la testa con il 51.6% di share, seguito da iOS con il 32.4%, RIM con il 10.7%. I fanalini di coda sono invece gli smartphone con Windows Phone e  Symbian che detengono rispettivamente il 3.8 %  e lo 0.9%.

C’è anche una interessante statistica sull’uso degli smartphone degli americani, i quali sono avidi utilizzatori della messaggistica e nello scaricare applicazioni, mentre usano molto meno giocare e usare i social network.

Vedremo se con l’introduzione del nuovo Windows Phone 8 e il nuovo iPhone 5, si creeranno sostanziali modifiche a questi dati, anche se certamente Google non resterà a guardare.

Di seguito il press release originale di comScore:

comScore Reports June 2012 U.S. Mobile Subscriber Market Share
U.S. Smartphone Market Tops 110 Million Subscribers in June

RESTON, VA, August 1, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 51.6 percent of smartphone subscribers, while Apple captured 32.4 percent.

OEM Market Share

For the three-month average period ending in June, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.8 percent share. Apple continued to gain share in the OEM market, ranking third with 15.4 percent of mobile subscribers (up 1.4 percentage points), followed by Motorola with 11.7 percent and HTC with 6.4 percent (up 0.4 percentage points).

Top Mobile OEMs
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-12 Jun-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 26.0% 25.6% -0.4
LG 19.3% 18.8% -0.5
Apple 14.0% 15.4% 1.4
Motorola 12.8% 11.7% -1.1
HTC 6.0% 6.4% 0.4

Smartphone Platform Market Share

More than 110 million people in the U.S. owned smartphones during the three months ending in June, up 4 percent versus March. Google Android ranked as the top smartphone platform with 51.6 percent market share (up 0.6 percentage points), while Apple’s share increased 1.7 percentage points to 32.4 percent. RIM ranked third with 10.7 percent share, followed by Microsoft (3.8 percent) and Symbian (0.9 percent).

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Mar-12 Jun-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 51.0% 51.6% 0.6
Apple 30.7% 32.4% 1.7
RIM 12.3% 10.7% -1.6
Microsoft 3.9% 3.8% -0.1
Symbian 1.4% 0.9% -0.5

Mobile Content Usage

In June, 75.0 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.7 percentage points). Downloaded applications were used by 51.4 percent of subscribers (up 1.4 percentage points), while browsers were used by 50.2 percent (up 0.9 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.9 percent of mobile subscribers. Game-playing was done by 33.4 percent of the mobile audience (up 0.8 percentage points), while 27.6 percent listened to music on their phones (up 2.3 percentage points).

Mobile Content Usage
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-12 Jun-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 74.3% 75.0% 0.7
Used downloaded apps 50.0% 51.4% 1.4
Used browser 49.3% 50.2% 0.9
Accessed social networking site or blog 36.1% 36.9% 0.8
Played Games 32.6% 33.4% 0.8
Listened to music on mobile phone 25.3% 27.6% 2.3

 FONTE

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